Arch West, a Frito-Lay executive and the genius inventor of Doritos, has died. He was 97.
West, who died last week in Dallas, came up with the idea behind Doritos when he was on a family vacation in Southern California, according to an obituary in the Washington Post. In 1966, the original crunchy, triangular corn chips were released nationally. Doritos became one of Frito-Lay's bestselling snack foods, still true today.
West's family plans to pay tribute to his love for the snack with what seems like a fitting goodbye by tossing Doritos into his grave at his memorial service Saturday.
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